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    I am thinking about franchising. What is a franchise?

    A franchise must have the following elements:
    • The franchisor allows the franchisee to use a name which is associated with the franchisor.
    • The franchisor exercises continuing control over the franchisee.
    • The franchisor provides assistance to the franchisee.
    • The franchisee periodically has to make payments to the franchisor.
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